Bulgari Opens Serpenti Jewelry Pop-Up Store In Beverly Hills > 자유게시판

Snakes slither, cobras strike and boas squeeze have instilled dread in individuals for millennia. However snakes additionally are objects of fascination — for their sly energy and a cunning born of a singular evolution. Bulgari has acknowledged the allure of snakes for 75 years, ever since creating its now iconic Serpenti jewelry in 1948.


Famously worn by Elizabeth Taylor — of whom Richard Burton as soon as remarked, "The only word she knows in Italian is Bulgari"— the Italian luxury house’s Serpenti collection made a glamorous appearance on the 2023 Oscars on March 12. Presenter Pedro Pascal wore two Serpenti rings, whereas Angela Bassett, Cara Delevingne and パワーストーン アクセサリー Phoebe Waller-Bridge all gleamed in high-jewelry Serpenti necklaces sparkling with diamonds and emeralds.

Associated Tales

Lifestyle The very best Lipstick Power Banks to maintain Your Gadgets Fueled On the Go

Lifestyle The perfect Hair Brushes for every Budget, From Under-$10 Tools to Hollywood-Cherished Splurges

Now by means of April 16, it’s attainable to see an entire trove of Serpenti jewelry in one place at a special pop-up — the house’s first-ever in the U.S. — on Rodeo Drive in Beverly Hills. Visiting the shop, which celebrates the 75th anniversary of the gathering, provides a deep dive into the ways during which snakes have inspired innovation at Bulgari over a long time. Bulgari’s iconic Serpenti designs include the whole lot from the house’s flexible Tubogas bracelets — that twist around the wrist and have "a precious head with eyes in rubies, emeralds or diamonds that conceal the dial," says Bulgari inventive director Lucia Silvestri — to the elevation of serpents to the realm of high jewelry, which started in 2012 with the introduction of Serpenti necklaces in diamonds.


At the pop-up, not only are there incomparable designs awaiting discovery — from excessive jewelry and fine jewelry to secret watches and leather-based goods ­ — but the displays also give insight into the artistic process, the craftmanship behind the glamour, modern promoting campaigns through the years, and a have a look at some of the iconic girls who've been charmed by Serpenti together with everybody from legendary Vogue editor Diana Vreeland to present fashion star Zendaya.


The Euphoria Emmy Award-winner wore the Serpenti Hypnotic Emerald necklace to the Venice Movie Festival in 2021, a stunning ninety three-carat emerald piece that was additionally featured in the Matthieu Menu-directed documentary Inside the Dream which screened on the Toronto International Film Festival. The doc told the story of Bulgari and detailed the artistic process behind its jewelry collections, paying particular attention to Serpenti and the Hypnotic Emerald necklace and how it came to be.


Says Silvestri of the magnetism of serpents, "The symbolism of this icon is certainly very powerful and fascinating and has its roots in very historical occasions. In mythology, for instance, it was believed to own transformative and regenerative powers in addition to healing ones because of its means to shed its pores and skin. This fascinating metamorphosis, mixed with its seductive allure, makes it an icon that perfectly represents evolution, strength, self-dedication as well as an intrinsic elegant spirit and charisma."


Contained in the ephemeral store, also search for a sculptural installation by Italian artist Davide Quayole that's impressed by serpent shapes and is intentionally left unfinished.

The Bulgari 75th anniversary Serpenti pop-up is positioned at 431 N. Rodeo Drive, Beverly Hills.